Gutsulyak.Studio https://gutsulyak.studio Gutsulyak.Studio Mon, 21 Sep 2026 01:28:46 +0000 https://gutsulyak.studio en index https://gutsulyak.studio/index Wed, 15 Feb 2023 02:27:32 +0000 Gutsulyak.Studio https://gutsulyak.studio/index Cushions, the Pastries — From recipe to ritual https://gutsulyak.studio/Cushions-the-Pastries-From-recipe-to-ritual Mon, 21 Sep 2026 01:28:46 +0000 Gutsulyak.Studio https://gutsulyak.studio/Cushions-the-Pastries-From-recipe-to-ritual Cushions, the Pastries Pastry is a Baroque-era masterpiece that has evolved into a wide range of exquisite desserts. Inspired by the finest European recipes, Grona launched a collection of puff pastries with a selection of flavoured fillings, targeting international markets. As packaging was the brand’s primary communication medium, it had to carry the entire brand story, conveying delicate taste, handcrafted quality, home comfort, and gourmet indulgence at a glance. The visual concept draws on Late Baroque aesthetics, weaving together European and Asian floral and fruit motifs, decorative needlework, and the rituals of a refined tea party. Client: GronaServices: Packaging, Illustration, Typography, Art direction, Photography, Visual strategy.&nbsp; Year: 2017-2022 <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/dcd50ee73401d0925049744f6b36238103774bed37eb01f1c15eb80001ce6503/GRONA_15-copy.jpg" data-mid="252852647" border="0" src="https://freight.cargo.site/w/1000/i/dcd50ee73401d0925049744f6b36238103774bed37eb01f1c15eb80001ce6503/GRONA_15-copy.jpg" /> <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/27fd30ef254263ae7c37d21962c494f35f94553c6aa67fca3e86871899fa5113/GRONA_pastry_-.jpg" data-mid="252400398" border="0" src="https://freight.cargo.site/w/1000/i/27fd30ef254263ae7c37d21962c494f35f94553c6aa67fca3e86871899fa5113/GRONA_pastry_-.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/02fcb7afc6aa3c09d7a79d62d09e94d9d2b1614c145f9bc4f12668a5e02e42b3/GRONA_pastry_5.jpg" data-mid="252368103" border="0" src="https://freight.cargo.site/w/1000/i/02fcb7afc6aa3c09d7a79d62d09e94d9d2b1614c145f9bc4f12668a5e02e42b3/GRONA_pastry_5.jpg" /> <img width="3214" height="4500" width_o="3214" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8f479a3becfd2839b944e8f98a3eb7fa4ff5cbb3070e915c25c3331e8edbd7e0/GRONA_8.jpg" data-mid="252832308" border="0" src="https://freight.cargo.site/w/1000/i/8f479a3becfd2839b944e8f98a3eb7fa4ff5cbb3070e915c25c3331e8edbd7e0/GRONA_8.jpg" /> Handcraft became the defining artistic technique of the series. Each flavour features an original embroidered illustration reproduced on the packaging. Rather than drawing or painting the ingredients, we used embroidery to create images with the character of intricate textile artwork, establishing a distinctive visual style across the collection.&nbsp; We extended the same aesthetic into an original, stitch-inspired typeface designed specifically for the series and developed to support multilingual adaptations. <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/90a62794664402fbbf9df521dd657a98780f92630217d937ca7c5926eed4e94d/GRONA_pastry_4.jpg" data-mid="252368104" border="0" src="https://freight.cargo.site/w/1000/i/90a62794664402fbbf9df521dd657a98780f92630217d937ca7c5926eed4e94d/GRONA_pastry_4.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/70a48d049ed484aac6356fefd6862daca7266d6dec3079ce7a00c4cd39bc7a2e/GRONA_pastry_3.jpg" data-mid="252368105" border="0" src="https://freight.cargo.site/w/1000/i/70a48d049ed484aac6356fefd6862daca7266d6dec3079ce7a00c4cd39bc7a2e/GRONA_pastry_3.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/f5318c10f31ff6cadbc8f142c32e8d0f4de0e0522ebc9c8f980cc55c76800356/GRONA_11.jpg" data-mid="252852650" border="0" src="https://freight.cargo.site/w/1000/i/f5318c10f31ff6cadbc8f142c32e8d0f4de0e0522ebc9c8f980cc55c76800356/GRONA_11.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/ad9f98f4f08effddaa2ed5b0913ed6f6aaf9db86e2a116a990cb808381434300/GRONA_14.jpg" data-mid="252852648" border="0" src="https://freight.cargo.site/w/1000/i/ad9f98f4f08effddaa2ed5b0913ed6f6aaf9db86e2a116a990cb808381434300/GRONA_14.jpg" /> <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/9a612858b23422242619ad6602c66fda58c01c021c69831455c2ebbf80324560/GRONA_pastry_1.jpg" data-mid="252368107" border="0" src="https://freight.cargo.site/w/1000/i/9a612858b23422242619ad6602c66fda58c01c021c69831455c2ebbf80324560/GRONA_pastry_1.jpg" /> Awards ︎ Graphis Awards Packaging 11Silver in Packaging design Le Beau — Gourmet patisserie in Toronto https://gutsulyak.studio/Le-Beau-Gourmet-patisserie-in-Toronto-1 Mon, 29 Jul 2024 01:33:03 +0000 Gutsulyak.Studio https://gutsulyak.studio/Le-Beau-Gourmet-patisserie-in-Toronto-1 Le Beau Le Beau is a Toronto-based French-style patisserie founded by pastry chef Olga Spivak. She honed her skills with Alain Ducasse at the Ecole Nationale Supérieure de la Pâtisserie, and worked in Paris under the guidance of a Meilleur Ouvrier de France. Her passion for the highest quality ingredients, craftsmanship, respect for traditions, and professional perfectionism enabled her to open a cafe that indulges the most demanding sweets enthusiasts. Client: Le Beau LabServices: Visual strategy, Art direction, Packaging, Identity, Typography. Year: 2018-2023 <img width="5216" height="2934" width_o="5216" height_o="2934" data-src="https://freight.cargo.site/t/original/i/987fb68432ab53acf05cf0912f0b964b2d7c2d94087f42941dd218d8c3eca301/Le_Beau_Storefront_Logo_Design.jpg" data-mid="215964078" border="0" src="https://freight.cargo.site/w/1000/i/987fb68432ab53acf05cf0912f0b964b2d7c2d94087f42941dd218d8c3eca301/Le_Beau_Storefront_Logo_Design.jpg" /> We were asked to develop the visual identity, an exclusive typeface, and a highly flexible labelling system, allowing easy changes to product names, flavours or ingredients and accommodating different packaging shapes while producing small batches in-house. Le Beau's identity offers a tranquil and minimalist aesthetic, striking a balance of contemporary and classic elements. The pastel colour blend reflects the establishment’s relaxing atmosphere, natural flavours, and organic ingredients. A subtle art deco touch pays homage to an old Toronto style and French cultural heritage. <img width="5216" height="2934" width_o="5216" height_o="2934" data-src="https://freight.cargo.site/t/original/i/bf1cb8ec0c85a78c5fe4556102ce443dd969c32c99784a72593ad57aef4bc442/Le_Beau_Croissanterie_Logotype_Design_.jpg" data-mid="215819438" border="0" src="https://freight.cargo.site/w/1000/i/bf1cb8ec0c85a78c5fe4556102ce443dd969c32c99784a72593ad57aef4bc442/Le_Beau_Croissanterie_Logotype_Design_.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/8568f3b3c3618c2b6227a5b4744bade846095d6fee815b8c2cbf079b99db4c95/Le_Beau_Croissanterie_Typeface_ALL_0012_Layer-19.jpg" data-mid="215819051" border="0" src="https://freight.cargo.site/w/1000/i/8568f3b3c3618c2b6227a5b4744bade846095d6fee815b8c2cbf079b99db4c95/Le_Beau_Croissanterie_Typeface_ALL_0012_Layer-19.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/13712be24802e384e77dc64bb49fc33d3538ca6598fea713a282cb3ef6fe4e59/Le_Beau_Croissanterie_Typeface_ALL_0008_Layer-23.jpg" data-mid="215819055" border="0" src="https://freight.cargo.site/w/1000/i/13712be24802e384e77dc64bb49fc33d3538ca6598fea713a282cb3ef6fe4e59/Le_Beau_Croissanterie_Typeface_ALL_0008_Layer-23.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/315216c50a190f78dd4ba37b34cb194de91f9635a27ff28cbadd43bd7749f0eb/Le_Beau_Croissanterie_Typeface_ALL_0011_Layer-20.jpg" data-mid="236805760" border="0" src="https://freight.cargo.site/w/1000/i/315216c50a190f78dd4ba37b34cb194de91f9635a27ff28cbadd43bd7749f0eb/Le_Beau_Croissanterie_Typeface_ALL_0011_Layer-20.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/71da541f34742ac99638c55626172d68bd046cee1beeb0bd654abfdd25b71566/Le_Beau_Croissanterie_Typeface_ALL_0009_Layer-22.jpg" data-mid="215819054" border="0" src="https://freight.cargo.site/w/1000/i/71da541f34742ac99638c55626172d68bd046cee1beeb0bd654abfdd25b71566/Le_Beau_Croissanterie_Typeface_ALL_0009_Layer-22.jpg" /> <img width="5216" height="2934" width_o="5216" height_o="2934" data-src="https://freight.cargo.site/t/original/i/197d27ccfd4b14e4c362de5f1cbbbd21631b39d544ffdd8f9125651a635a4e4c/Le_Beau_Address_Croissanterie_Typeface.jpg" data-mid="215416019" border="0" src="https://freight.cargo.site/w/1000/i/197d27ccfd4b14e4c362de5f1cbbbd21631b39d544ffdd8f9125651a635a4e4c/Le_Beau_Address_Croissanterie_Typeface.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/ba5a47b99263fbaade8cd02ae77d574e31a938fa8f05d750676b26d07c0a4161/Le_Beau_Croissanterie_Typeface_ALL_0007_Layer-24.jpg" data-mid="215819056" border="0" src="https://freight.cargo.site/w/1000/i/ba5a47b99263fbaade8cd02ae77d574e31a938fa8f05d750676b26d07c0a4161/Le_Beau_Croissanterie_Typeface_ALL_0007_Layer-24.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1e71f8e62917fbf36ff615908ec080f47f89ac6b3e7ca649707c36b4422a33e1/Le_Beau_Croissanterie_Typeface_ALL_0003_Layer-28.jpg" data-mid="215819060" border="0" src="https://freight.cargo.site/w/1000/i/1e71f8e62917fbf36ff615908ec080f47f89ac6b3e7ca649707c36b4422a33e1/Le_Beau_Croissanterie_Typeface_ALL_0003_Layer-28.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fe8d39275fdd1a1ee39bf29b4eeb1322e4e9274e7cdc7362b001a4e0483821ed/Le_Beau_Croissanterie_Typeface_ALL_0006_Layer-25.jpg" data-mid="236805380" border="0" src="https://freight.cargo.site/w/1000/i/fe8d39275fdd1a1ee39bf29b4eeb1322e4e9274e7cdc7362b001a4e0483821ed/Le_Beau_Croissanterie_Typeface_ALL_0006_Layer-25.jpg" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/dab71dfec7a8c61652a0524d717cf49efea01bb7d81c0ae2d98ba19cb23fc23e/Le_Beau_Croissanterie_Typeface_ALL_0004_Layer-27.jpg" data-mid="215819059" border="0" src="https://freight.cargo.site/w/1000/i/dab71dfec7a8c61652a0524d717cf49efea01bb7d81c0ae2d98ba19cb23fc23e/Le_Beau_Croissanterie_Typeface_ALL_0004_Layer-27.jpg" /> <img width="6000" height="6000" width_o="6000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/667fbf5101bdac357c38b6e36984bd9c1ba0fdcd4be3452a13309e85b69d7c57/Le_Beau_Croissanterie_SIGN.jpg" data-mid="215819752" border="0" src="https://freight.cargo.site/w/1000/i/667fbf5101bdac357c38b6e36984bd9c1ba0fdcd4be3452a13309e85b69d7c57/Le_Beau_Croissanterie_SIGN.jpg" /> The Croissanterie typeface is a low contrast grotesque sans-serif with moderately open aperture that combines features of text and display fonts. It ensures high readability for paragraphs and distinctive decorativeness for headlines.&nbsp; The set of wide and narrow styles with alternative letters makes the typeface multi-functional and all-purpose. <img width="5216" height="2934" width_o="5216" height_o="2934" data-src="https://freight.cargo.site/t/original/i/ea4f37d678c6d0cb24c9b8db13e8f906a8aff7962148064888ef230944d6fbdc/Le_Beau_Jam_Jar_Packaging_Design_.jpg" data-mid="215819124" border="0" src="https://freight.cargo.site/w/1000/i/ea4f37d678c6d0cb24c9b8db13e8f906a8aff7962148064888ef230944d6fbdc/Le_Beau_Jam_Jar_Packaging_Design_.jpg" /> <img width="5216" height="2934" width_o="5216" height_o="2934" data-src="https://freight.cargo.site/t/original/i/b264701056cf64e622daffe047d88230f4e43bf1e5e1f777d447d4e8441df6d5/Le_Beau_Chocolate_Rocks_Packaging_Design_.jpg" data-mid="215821930" border="0" src="https://freight.cargo.site/w/1000/i/b264701056cf64e622daffe047d88230f4e43bf1e5e1f777d447d4e8441df6d5/Le_Beau_Chocolate_Rocks_Packaging_Design_.jpg" /> <img width="5216" height="2934" width_o="5216" height_o="2934" data-src="https://freight.cargo.site/t/original/i/25a936932aa7fe4bad2d8d5961c0822d3293433dc854793e9e9ab3f4a46a66b0/Le_Beau_Chocolate_Bars_Packaging_Design2.jpg" data-mid="215962127" border="0" src="https://freight.cargo.site/w/1000/i/25a936932aa7fe4bad2d8d5961c0822d3293433dc854793e9e9ab3f4a46a66b0/Le_Beau_Chocolate_Bars_Packaging_Design2.jpg" /> <img width="5216" height="2934" width_o="5216" height_o="2934" data-src="https://freight.cargo.site/t/original/i/36ecb610bc2254895d8072780e810c7df45c5c5294a3c07be3e76c149dad98c6/Le_Beau_Marmalade_Box_Packaging_Design.jpg" data-mid="215416022" border="0" src="https://freight.cargo.site/w/1000/i/36ecb610bc2254895d8072780e810c7df45c5c5294a3c07be3e76c149dad98c6/Le_Beau_Marmalade_Box_Packaging_Design.jpg" /> Awards ︎ Graphis&nbsp;Awards 2020 Gold in Design annual ︎ Graphis Awards Packaging 11Silver in Packaging design Lighthouse Montessori Canada — The Learning Adventure https://gutsulyak.studio/Lighthouse-Montessori-Canada-The-Learning-Adventure Sun, 30 Mar 2025 23:00:25 +0000 Gutsulyak.Studio https://gutsulyak.studio/Lighthouse-Montessori-Canada-The-Learning-Adventure Lighthouse Montessori Canada Lighthouses symbolise guidance, safety, and discovery — standing tall against the ocean's vastness, helping travellers find their way. In Canada, where countless beacons dot the coastline, this imagery holds deep cultural significance. Lighthouse Montessori Canada, a daycare in Guelph, embraces this powerful metaphor, illuminating the path for young minds as they explore, learn, and grow. Offering programmes for children aged 18 months to 6 years, the school follows the Montessori method, which emphasises hands-on experiences, independent enquiry, and individualised education tailored to each child’s unique potential. Client: Lighthouse Montessori Canada Services: Visual strategy, Art direction, Identity, Signage,&nbsp;Typography. Year: 2022-2024 <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/49a3964398a61052b3f5cf24eb3f882c3c363d847612caf1a3411ea28b24d62c/bord.jpg" data-mid="232821535" border="0" src="https://freight.cargo.site/w/1000/i/49a3964398a61052b3f5cf24eb3f882c3c363d847612caf1a3411ea28b24d62c/bord.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9c0c9d1eb6886c80992a5065b06401072b709d7b51b8d69b45cad4922e208dc4/LOGO_BLUE.jpg" data-mid="229240165" border="0" src="https://freight.cargo.site/w/1000/i/9c0c9d1eb6886c80992a5065b06401072b709d7b51b8d69b45cad4922e208dc4/LOGO_BLUE.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b099e9642b21eb6756b126d8a3fdf703b4bf1f494b70db14cfc46f141523d85c/PATTERN_blue.jpg" data-mid="233894869" border="0" src="https://freight.cargo.site/w/1000/i/b099e9642b21eb6756b126d8a3fdf703b4bf1f494b70db14cfc46f141523d85c/PATTERN_blue.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e6ba72b44956858bc8dc61e6c59cabc5a5bea5e4b214006aaf52beb471257068/PARKING.jpg" data-mid="229007959" border="0" src="https://freight.cargo.site/w/1000/i/e6ba72b44956858bc8dc61e6c59cabc5a5bea5e4b214006aaf52beb471257068/PARKING.jpg" /> At the heart of the identity is a distinctive lighthouse icon, embodying the school’s philosophical vision and designed to stand apart from the many logotypes within similar themes. It seamlessly connects with a signature corporate graphic — a dynamic ocean of smiles — representing the warmth and encouragement of the school’s environment. Complementing this, the logotype features custom typography with a balance of rounded and square strokes, ensuring a playful and reputable look. The colour palette draws inspiration from a bright maritime landscape, with soft yet vivid tones of red, yellow, and light blue contrasted against navy and white, echoing classic navigation patterns. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/01b198a869e56f880508635414ecdaae947a985525d44931eb2723b0f1cb1be0/CLASS.jpg" data-mid="229007961" border="0" src="https://freight.cargo.site/w/1000/i/01b198a869e56f880508635414ecdaae947a985525d44931eb2723b0f1cb1be0/CLASS.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a7d0a6ab632e70b4bf53e77076359fa97151c77e7b251c88b70c1742975cf352/SM_red.jpg" data-mid="233030669" border="0" src="https://freight.cargo.site/w/1000/i/a7d0a6ab632e70b4bf53e77076359fa97151c77e7b251c88b70c1742975cf352/SM_red.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b4ac7bc193414486597f42cdeb0300d8932a8fa01534b8c705a0b5e2f718b796/MACRO.jpg" data-mid="229132406" border="0" src="https://freight.cargo.site/w/1000/i/b4ac7bc193414486597f42cdeb0300d8932a8fa01534b8c705a0b5e2f718b796/MACRO.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ea8d7d78c5412fbd074ca248d4067189c42db3506b291a20f8d3c6b0cb782e43/FORM.jpg" data-mid="229132403" border="0" src="https://freight.cargo.site/w/1000/i/ea8d7d78c5412fbd074ca248d4067189c42db3506b291a20f8d3c6b0cb782e43/FORM.jpg" /> Beyond the logotype, the identity extends into every aspect of the school experience — signage, stationery, social media, and interior graphics — all designed to enrich the learning atmosphere. With its doors open to warmly welcome young students, Lighthouse Montessori Canada stands out among similar educational institutions, not only for its dedicated teachers but also for its vibrant and thoughtfully crafted identity. This fusion of pedagogy and design creates an inspiring setting where children gain confidence, nurture curiosity, and build a strong foundation for the future. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e9838c8d3ab77cb7fd40b43db7bc1c45593a72b7f67ed7628b656969765002c7/YELLOW_CARD.jpg" data-mid="229007958" border="0" src="https://freight.cargo.site/w/1000/i/e9838c8d3ab77cb7fd40b43db7bc1c45593a72b7f67ed7628b656969765002c7/YELLOW_CARD.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5c612f74ef2f94809c2f232fb698f395774bd9fa6daaba109ec08d4e77b68636/SM_yellow.jpg" data-mid="233030670" border="0" src="https://freight.cargo.site/w/1000/i/5c612f74ef2f94809c2f232fb698f395774bd9fa6daaba109ec08d4e77b68636/SM_yellow.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e6a443c6eec2e01cd9c69809bdf457d6cf3481cee76459e78afc11483d51ecb4/WASHROOM1.jpg" data-mid="229007957" border="0" src="https://freight.cargo.site/w/1000/i/e6a443c6eec2e01cd9c69809bdf457d6cf3481cee76459e78afc11483d51ecb4/WASHROOM1.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d35db89ebe479546529ba43e7df26132d0743f0e3a704cbd2a5efae9fbdbd595/WASHROOM2.jpg" data-mid="229007960" border="0" src="https://freight.cargo.site/w/1000/i/d35db89ebe479546529ba43e7df26132d0743f0e3a704cbd2a5efae9fbdbd595/WASHROOM2.jpg" /> Awards ︎ Graphis Awards 2026Silver in Design annual Bilo — The immaculately white brand https://gutsulyak.studio/Bilo-The-immaculately-white-brand Mon, 29 May 2023 05:26:25 +0000 Gutsulyak.Studio https://gutsulyak.studio/Bilo-The-immaculately-white-brand Bilo For decades, Bilotserkivka Agroindustrial Group (branded as Bilotserkivske) has been offering a variety of dairy products that taste genuinely homemade. Their rapid growth in popularity and modernized production facilities have prompted the company to transition from the local to the national market. We were invited to create the brand's new appearance and packaging for the primary product lines while adhering to the "white" visual strategy suggested by the in-house marketing team. Early research confirmed that most competitors favored designs dominated by the color white. Thus, we accepted the challenge of creating the whitest packaging on the shelves. Client: Bilotserkivka Agroindustrial GroupServices: Visual strategy, Art direction, Packaging, Typography. Year: 2021-2022 <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/9aae3142a7a752bccfa70277b33efe1261210ed476df04492b570d12c803bf66/Bilo_2a.jpg" data-mid="193408940" border="0" src="https://freight.cargo.site/w/1000/i/9aae3142a7a752bccfa70277b33efe1261210ed476df04492b570d12c803bf66/Bilo_2a.jpg" /> We started with the brand's name transformation, planned in two phases. During the first stage, we highlighted the initial four letters in the name "Bilotserkivske," which means "White." During the second stage, we recommended reducing the brand's name to simply "Bilo." Pursuing the "whitest packaging on the shelves," we embraced an ascetic approach. By eliminating excessive graphic and text information, we focused on white space and enhanced the readability of the most critical messages. Typographic patterns, created from product names, help maintain a minimalist yet distinctive look of the packaging while categorizing different lines. <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/c9fc8ede70860fcece5215ae5ec833961191ab581460bffee6f9e9945a1bee4d/Bilo_1a.jpg" data-mid="193408937" border="0" src="https://freight.cargo.site/w/1000/i/c9fc8ede70860fcece5215ae5ec833961191ab581460bffee6f9e9945a1bee4d/Bilo_1a.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/81cc42c69d6f27e73f6ae4a9ec46571bc829092ed0929afe4c7ac0668deb38b6/Bilo_3a.jpg" data-mid="193408936" border="0" src="https://freight.cargo.site/w/1000/i/81cc42c69d6f27e73f6ae4a9ec46571bc829092ed0929afe4c7ac0668deb38b6/Bilo_3a.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/790524b501d91a25211a0151905258d24a0e7253ebcec10fa5ad0208a7ab44c0/Bilo_5a.jpg" data-mid="193408938" border="0" src="https://freight.cargo.site/w/1000/i/790524b501d91a25211a0151905258d24a0e7253ebcec10fa5ad0208a7ab44c0/Bilo_5a.jpg" /> The simplicity of a creative solution is revolutionary for the market. Additionally, a well-structured design system allows maximum flexibility for identity development. Today, Bilo is the most noticeable brand in the highly competitive Ukrainian dairy segment, with its delicious products winning over a growing fan audience. <img width="2800" height="2800" width_o="2800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/54c489323382e2b59414ac8e4a08d68ffd3cbbbf785f5f922b1742c66a46bea5/Bilo_4a-.jpg" data-mid="194252021" border="0" src="https://freight.cargo.site/w/1000/i/54c489323382e2b59414ac8e4a08d68ffd3cbbbf785f5f922b1742c66a46bea5/Bilo_4a-.jpg" /> Awards ︎&nbsp;Pentawards 2023Bronze in Dairy and soy based products Velkopopovický Kozel — The craftsmanship legend of old Czechia https://gutsulyak.studio/Velkopopovicky-Kozel-The-craftsmanship-legend-of-old-Czechia Wed, 15 Feb 2023 02:27:33 +0000 Gutsulyak.Studio https://gutsulyak.studio/Velkopopovicky-Kozel-The-craftsmanship-legend-of-old-Czechia Velkopopovický Kozel, limited edition Velkopopovický Kozel is a world-famous Czech lager that has been brewed since 1874. Its long history and solid quality gained the country's stellar reputation for classic beer. Accordingly, Kozel's core fans are traditionalists with a fondness for excellence. To attract new audiences, the marketing team aimed to offer something extraordinary while keeping a long-established tradition alive. Thus, we were asked to create a Limited Edition packaging design that guides customers to the Czech brewers' mastership chronicle. Client: Anadolu Efes Services: Visual strategy, Art direction, Packaging, Illustration, Copywriting, Photography. Year: 2012 <img width="4700" height="2644" width_o="4700" height_o="2644" data-src="https://freight.cargo.site/t/original/i/1defe5bad1bb1f4667f1bd5f28256625465a641efeb9820619dd65de11c6cd39/1.jpg" data-mid="180092654" border="0" src="https://freight.cargo.site/w/1000/i/1defe5bad1bb1f4667f1bd5f28256625465a641efeb9820619dd65de11c6cd39/1.jpg" /> <img width="3950" height="2222" width_o="3950" height_o="2222" data-src="https://freight.cargo.site/t/original/i/0c5b68dab3808b3f1501655ab29625cede52378370795cbcf4974f4d96ca8169/2.jpg" data-mid="180092652" border="0" src="https://freight.cargo.site/w/1000/i/0c5b68dab3808b3f1501655ab29625cede52378370795cbcf4974f4d96ca8169/2.jpg" /> The inspiration came from the countryside-style brand's identity, where wood is the dominant material. So we imagined the beer can made of solid wood and decorated it with numerous tiny frescoes depicting the brewing process. It is reminiscent of the wall of an old pub covered with pictures telling the establishment's unique story. In addition, we added the puzzle with a hidden message so the brand could launch a promotion campaign and offer a prize to those able to decode it. <img width="3950" height="2222" width_o="3950" height_o="2222" data-src="https://freight.cargo.site/t/original/i/00e4a4dc2e7c8e89af6981ce719dd0fe3b6449068b6d8171d0c427f2194bb8e0/6.jpg" data-mid="180092649" border="0" src="https://freight.cargo.site/w/1000/i/00e4a4dc2e7c8e89af6981ce719dd0fe3b6449068b6d8171d0c427f2194bb8e0/6.jpg" /> <img width="4700" height="2644" width_o="4700" height_o="2644" data-src="https://freight.cargo.site/t/original/i/ca3b0a923c860cb905f633b94748364273737dd59c1b434eea50cc3c6083e805/3.jpg" data-mid="180092651" border="0" src="https://freight.cargo.site/w/1000/i/ca3b0a923c860cb905f633b94748364273737dd59c1b434eea50cc3c6083e805/3.jpg" /> <img width="4700" height="2644" width_o="4700" height_o="2644" data-src="https://freight.cargo.site/t/original/i/48adcd0cac3a69306b80ff6bb63c9ac786f4ba0b464eb7ae7c2bf342e874ae37/4.jpg" data-mid="180092650" border="0" src="https://freight.cargo.site/w/1000/i/48adcd0cac3a69306b80ff6bb63c9ac786f4ba0b464eb7ae7c2bf342e874ae37/4.jpg" /> While working on the project, we were focused on authenticity and realism. The final image for the design was burnt into natural wood after numerous experiments with wooden textures and laser settings. In the end, the cans were covered with a matte varnish to enhance the tactile feelings. That is how we turned regular can into a tiny part of Old Czechia. The packaging will undoubtedly become a desirable artifact for beer fan collections. The commercial success of this Limited Edition was overwhelming and exceeded all marketing plans. As a result, the same can design was adopted in several more countries, and it started the whole Limited Editions series for the next few years. <img width="3950" height="2222" width_o="3950" height_o="2222" data-src="https://freight.cargo.site/t/original/i/1dc1bf45aa676bbe6104f0cef5036dbddb48356f3c8305342d1f5165862a44d2/KOZEL_wood1.jpg" data-mid="180092647" border="0" src="https://freight.cargo.site/w/1000/i/1dc1bf45aa676bbe6104f0cef5036dbddb48356f3c8305342d1f5165862a44d2/KOZEL_wood1.jpg" /> <img width="3950" height="2222" width_o="3950" height_o="2222" data-src="https://freight.cargo.site/t/original/i/75a88285bc238815673c778265b3872883dcf535431f6a03bcda274de2d136f3/KOZEL_wood2.jpg" data-mid="180092646" border="0" src="https://freight.cargo.site/w/1000/i/75a88285bc238815673c778265b3872883dcf535431f6a03bcda274de2d136f3/KOZEL_wood2.jpg" /> Awards ︎&nbsp;Dieline Awards 2013 Bronze in Beer and malt beverages ︎ Communication Arts Design Annual&nbsp;2013 Winner in Packaging design (Food and drink) ︎&nbsp;Pentawards 2013 Bronze in Beverages (Limited editions) ︎ Art Directors Club Ukraine Awards 2012 Gold in Graphic design (Packaging) ︎ Ukrainian Design: The Very Best Of 2013 Winner in Graphic design (Packaging) Ridna Marka — The taste of memories https://gutsulyak.studio/Ridna-Marka-The-taste-of-memories Wed, 15 Feb 2023 02:27:33 +0000 Gutsulyak.Studio https://gutsulyak.studio/Ridna-Marka-The-taste-of-memories Ridna Marka Ridna Marka juice series is a selection of popular national flavors: apple, orange, tomato, and cloudy apple. The brand focuses on quality instead of variety and creates a nostalgic aura of the old days when the sky was brighter, the fruits were sweeter, and life was simpler. The challenge was romanticizing retro packaging while keeping it modern and marketable. We found inspiration in grocery design from the 60s and 70s. We analyzed posters, magazines, book covers, and even movie titles of mentioned epochs to get the right feeling of the era. Even the name Ridna Marka sounds old-fashioned and means Native Brand in Ukrainian. Altogether, it helps build a solid brand identity and stands out in the highly competitive beverage segment. Client: The First Private Brewery GroupServices: Visual strategy, Art direction, Packaging, Illustration, Typography, Photography. Year: 2014 <img width="4311" height="2425" width_o="4311" height_o="2425" data-src="https://freight.cargo.site/t/original/i/0eff073e445678add5fdb8b9fc215fde7a5801dce7b9697c122119a3d3d2d8cf/RidnaMarka_LOGO.jpg" data-mid="180092585" border="0" src="https://freight.cargo.site/w/1000/i/0eff073e445678add5fdb8b9fc215fde7a5801dce7b9697c122119a3d3d2d8cf/RidnaMarka_LOGO.jpg" /> <img width="7313" height="4113" width_o="7313" height_o="4113" data-src="https://freight.cargo.site/t/original/i/5fae2fdcb4e7d6aabeff2ca890a231f3cdce8dd8946c21c593da6dc59816de30/RidnaMarka_GAPP.jpg" data-mid="180092579" border="0" src="https://freight.cargo.site/w/1000/i/5fae2fdcb4e7d6aabeff2ca890a231f3cdce8dd8946c21c593da6dc59816de30/RidnaMarka_GAPP.jpg" /> <img width="7313" height="4113" width_o="7313" height_o="4113" data-src="https://freight.cargo.site/t/original/i/b3de586941e2524282c23bfeb042338d0ff324673d597529779ca72758d2aac7/RidnaMarka_ORA.jpg" data-mid="180092582" border="0" src="https://freight.cargo.site/w/1000/i/b3de586941e2524282c23bfeb042338d0ff324673d597529779ca72758d2aac7/RidnaMarka_ORA.jpg" /> <img width="7313" height="4113" width_o="7313" height_o="4113" data-src="https://freight.cargo.site/t/original/i/4203d207aa6e211bb1e308affbc193406b310678e35d8379751caecc251473b8/RidnaMarka_TOM.jpg" data-mid="180092581" border="0" src="https://freight.cargo.site/w/1000/i/4203d207aa6e211bb1e308affbc193406b310678e35d8379751caecc251473b8/RidnaMarka_TOM.jpg" /> <img width="7313" height="4113" width_o="7313" height_o="4113" data-src="https://freight.cargo.site/t/original/i/2977bf4f2f1affa07282dce32e1076f6fa4be682cb55cf3d473bf43100a29800/RidnaMarka_RAPP.jpg" data-mid="180092580" border="0" src="https://freight.cargo.site/w/1000/i/2977bf4f2f1affa07282dce32e1076f6fa4be682cb55cf3d473bf43100a29800/RidnaMarka_RAPP.jpg" /> Awards ︎ Red Dot Design Awards 2015Red Dot in Packaging design ︎ Communication Arts Design Annual 2015 Winner in&nbsp;Packaging design ︎&nbsp;Dieline Awards&nbsp;2014 Gold in&nbsp;Non-alcoholic beverages ︎ Yerevan International Advertising Festival 2014 Gold in Graphic design (Packaging) ︎ Art Directors Club Ukraine Awards 2014Gold in Graphic design (Packaging) ︎ Pentawards 2014Silver in Beverages (Soft drinks and juices) ︎ Kyiv International Advertising Festival 2014Silver in Graphic design (Packaging) Sea Cruise and Melody — Leisure snacking https://gutsulyak.studio/Sea-Cruise-and-Melody-Leisure-snacking Wed, 15 Feb 2023 02:27:34 +0000 Gutsulyak.Studio https://gutsulyak.studio/Sea-Cruise-and-Melody-Leisure-snacking Sea Cruise and Melody Grona company started two snack cracker series by having two types of dough: savory and sweet, with different flavors added later to extend their product offerings. We were commissioned to create a global concept for these products, including visual strategy, naming, packaging, and even the crackers' designs. The target market is pretty broad — with Ukraine as a core, it stretches from the East with Japan and Malaysia to the West with the United States and Canada. The creative concept should be understandable to consumers with different backgrounds and respectful towards other cultures. Client: GronaServices: Packaging, Illustration, Typography, Art direction, Photography, Naming, Visual strategy, Food design.&nbsp; Year: 2013-2019 <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/95cff0ad2dbe502a567ae9025cdbe6656bbf33aaf40837d5b3ff08f8da889135/SC1.jpg" data-mid="180101047" border="0" src="https://freight.cargo.site/w/1000/i/95cff0ad2dbe502a567ae9025cdbe6656bbf33aaf40837d5b3ff08f8da889135/SC1.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3d1a83e999828fc88015c0e5cd788e64f4c2c368061b82de0f65d3b92be43c6b/SC2.jpg" data-mid="180101014" border="0" src="https://freight.cargo.site/w/1000/i/3d1a83e999828fc88015c0e5cd788e64f4c2c368061b82de0f65d3b92be43c6b/SC2.jpg" /> During the first stage, we brainstormed options, keeping in mind that there should be as many different cracker shapes in each series as possible. People love to look for new designs while eating, and the variety encourages repeat customers. For savory snacks, we focused on outlines, while we emphasized the outlines and prints for the sweet ones. This approach makes both series unique and keeps a solid, recognizable style. Eventually, we decided upon two related ideas: savory "vacation" and sweet "party," which evolved into Sea Cruise and Melody series. The second stage was packaging design. To enhance novelty, we created intricate illustrations combining handcrafted plasticine sculptures with physical crackers. According to our research, this technique had never been used in food packaging design before, so we are proud to be the pioneers. If there had been concerns about mixing plasticine with food, they disappeared after the first packaging was released. <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1d16c7186eca1c667b5cafe7a9d1506056863ffb812d04bfa1cb238aa459f289/SC3.jpg" data-mid="180101016" border="0" src="https://freight.cargo.site/w/1000/i/1d16c7186eca1c667b5cafe7a9d1506056863ffb812d04bfa1cb238aa459f289/SC3.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d141170686f61512bad09543f51763be351d799babe29572001075e39810337c/SC3-.jpg" data-mid="180101007" border="0" src="https://freight.cargo.site/w/1000/i/d141170686f61512bad09543f51763be351d799babe29572001075e39810337c/SC3-.jpg" /> <img width="5130" height="2886" width_o="5130" height_o="2886" data-src="https://freight.cargo.site/t/original/i/6b2d6dd4fd62c9e26f7ae6d328baf7f91aad27bb369334c9b47fe656f3488394/SC-M.jpg" data-mid="180101086" border="0" src="https://freight.cargo.site/w/1000/i/6b2d6dd4fd62c9e26f7ae6d328baf7f91aad27bb369334c9b47fe656f3488394/SC-M.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7b2abd5c8020d052745444a9be1790550fae8b067be2d0afa29658c4b3b8e1e5/M1.jpg" data-mid="180101011" border="0" src="https://freight.cargo.site/w/1000/i/7b2abd5c8020d052745444a9be1790550fae8b067be2d0afa29658c4b3b8e1e5/M1.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fab7c58d57768b1f4e2e14d47c2967ffa36c67333d9f06f53f58af526328fbdd/M1-.jpg" data-mid="180101006" border="0" src="https://freight.cargo.site/w/1000/i/fab7c58d57768b1f4e2e14d47c2967ffa36c67333d9f06f53f58af526328fbdd/M1-.jpg" /> Sea Cruise is a low-fat, lightly salted cracker that initially included classic, onion, and cheese flavors. The marine illustration with floral elements symbolizes onion flavor, while the evening sea represents the crackers with cheese. As a result of the success, the series was extended with a black pepper flavor represented by the deep-sea world. Melody is a light, sweet cracker with low sugar content. There are two types in this series: classic and poppy seed. We decided to let the musical culture of the 70s and 80s inspire ornate patterns for the illustrations. <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f775a6e2775174f2b885d5c6fe36a828a163eb62160cdacf263a2f65c73d07ae/M2.jpg" data-mid="180101012" border="0" src="https://freight.cargo.site/w/1000/i/f775a6e2775174f2b885d5c6fe36a828a163eb62160cdacf263a2f65c73d07ae/M2.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/97ba7d163823be0422917c02b2a22932beb67a084c18372f7039d5e6441bc8ad/M2-.jpg" data-mid="180101005" border="0" src="https://freight.cargo.site/w/1000/i/97ba7d163823be0422917c02b2a22932beb67a084c18372f7039d5e6441bc8ad/M2-.jpg" /> Awards ︎ Ukrainian Design: The Very Best Of 2018Winner in Graphic design (Packaging) Brun'ka — The sacred beauty of nature https://gutsulyak.studio/Brun-ka-The-sacred-beauty-of-nature Wed, 15 Feb 2023 02:27:34 +0000 Gutsulyak.Studio https://gutsulyak.studio/Brun-ka-The-sacred-beauty-of-nature Brun'ka Brun'ka is the first Ukrainian brand that offers certified organic cosmetics based upon herbs common in Ukraine and traditionally used in ancient beauty recipes. The brand name Brun'ka means a bud. Together with the company's motto, "Life inside," it reveals the main idea behind the cosmetics line — to celebrate the energy of nature. Client: EcolifeServices: Visual strategy, Art direction, Packaging, Illustration, Typography. Year: 2016 <img width="5892" height="3315" width_o="5892" height_o="3315" data-src="https://freight.cargo.site/t/original/i/12cdccdaca0873bd77420193758988dc0cdbe809d07d86668b8453a1ab10bedb/Brunka_logo--.jpg" data-mid="180154532" border="0" src="https://freight.cargo.site/w/1000/i/12cdccdaca0873bd77420193758988dc0cdbe809d07d86668b8453a1ab10bedb/Brunka_logo--.jpg" /> <img width="6099" height="3431" width_o="6099" height_o="3431" data-src="https://freight.cargo.site/t/original/i/a3b0cf8ef930eb6b94437939c2194272e14cb16a82b723b718300146b836b6d4/Brunka_1.jpg" data-mid="180103074" border="0" src="https://freight.cargo.site/w/1000/i/a3b0cf8ef930eb6b94437939c2194272e14cb16a82b723b718300146b836b6d4/Brunka_1.jpg" /> While working on this project, we aimed to combine contemporary design aesthetics with the original Ukrainian spirit. Rushnyk ornaments traditional to central Ukraine inspired the visual language of the brand. Rushnyk (the first mention belongs to the early 17th century) is an embroidered cloth with ritualistic (ceremonial) and decorative purposes. The central motif of these embroidered masterpieces is the tree of life, a sacred Slavic symbol that stands for the Universe and harmony. Red floral ornaments symbolize health and beauty. The brand embraces magnificence and simplicity, represented in strictly symmetrical graphic bouquets. Each ornament on the package shows the exact herbal composition of a specific product. All ornaments have lovely natural imperfections as they were taken directly from authentic handcrafted rushnyks or created by nature out of wild herbs. <img width="3836" height="2157" width_o="3836" height_o="2157" data-src="https://freight.cargo.site/t/original/i/0ec128769c8d737ec08b62a2947dbb7f9fa73cf100730be741c9f627b7faad3c/Brunka_3.jpg" data-mid="180103046" border="0" src="https://freight.cargo.site/w/1000/i/0ec128769c8d737ec08b62a2947dbb7f9fa73cf100730be741c9f627b7faad3c/Brunka_3.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/5f1a63cc23af5eee016c1ffe65150a662e90bdb18c4dff88fe8cafd13e6d9313/Brunka_HipRose-Viburnum-.jpg" data-mid="180103049" border="0" src="https://freight.cargo.site/w/1000/i/5f1a63cc23af5eee016c1ffe65150a662e90bdb18c4dff88fe8cafd13e6d9313/Brunka_HipRose-Viburnum-.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/22929a40846cc09c86467d669628ba4008f6385d4288fdb6229857c844d2a84c/Brunka_HipRose-Viburnum.jpg" data-mid="180103055" border="0" src="https://freight.cargo.site/w/1000/i/22929a40846cc09c86467d669628ba4008f6385d4288fdb6229857c844d2a84c/Brunka_HipRose-Viburnum.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/cff29bc86b41414baec87b34e29d9fa054d22b2f0f244afd55863b8936aa372a/Brunka_WildeThyme-ClarySage-.jpg" data-mid="180103048" border="0" src="https://freight.cargo.site/w/1000/i/cff29bc86b41414baec87b34e29d9fa054d22b2f0f244afd55863b8936aa372a/Brunka_WildeThyme-ClarySage-.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/a6d9559f39227ebfc327c62087e0123153c602721ddf7a42c91ebdae66561a50/Brunka_WildeThyme-ClarySage.jpg" data-mid="180103056" border="0" src="https://freight.cargo.site/w/1000/i/a6d9559f39227ebfc327c62087e0123153c602721ddf7a42c91ebdae66561a50/Brunka_WildeThyme-ClarySage.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/12734619a3aa5d5f2d35331222ee8f6054244050aedcb79d4506eb6bb529938e/Brunka_Linden-Blueberry-.jpg" data-mid="180103050" border="0" src="https://freight.cargo.site/w/1000/i/12734619a3aa5d5f2d35331222ee8f6054244050aedcb79d4506eb6bb529938e/Brunka_Linden-Blueberry-.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/50de3f4202c8501f968f31b588d0b4b84b231b842e9a47fc74574275bf125db0/Brunka_Linden-Blueberry.jpg" data-mid="180103053" border="0" src="https://freight.cargo.site/w/1000/i/50de3f4202c8501f968f31b588d0b4b84b231b842e9a47fc74574275bf125db0/Brunka_Linden-Blueberry.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/7b27ee103af070ba5f1b6b9689641148e361e543c6a1c4a441611b4ef8418cad/Brunka_CarpathianSpruce-Periwinkle-.jpg" data-mid="180103047" border="0" src="https://freight.cargo.site/w/1000/i/7b27ee103af070ba5f1b6b9689641148e361e543c6a1c4a441611b4ef8418cad/Brunka_CarpathianSpruce-Periwinkle-.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/6f4b40cfc8ad8983e9ba2b059b8dd6d248f1b8793fb6675f18aeded9850cee77/Brunka_CarpathianSpruce-Periwinkle.jpg" data-mid="180103052" border="0" src="https://freight.cargo.site/w/1000/i/6f4b40cfc8ad8983e9ba2b059b8dd6d248f1b8793fb6675f18aeded9850cee77/Brunka_CarpathianSpruce-Periwinkle.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/1c949ee58155c63405eea32eee3076a09d97fed0985894f3b91f9f31a6db58e5/Brunka_Mallow-Arnica-.jpg" data-mid="180103051" border="0" src="https://freight.cargo.site/w/1000/i/1c949ee58155c63405eea32eee3076a09d97fed0985894f3b91f9f31a6db58e5/Brunka_Mallow-Arnica-.jpg" /> <img width="1890" height="2520" width_o="1890" height_o="2520" data-src="https://freight.cargo.site/t/original/i/ca743643bb283b000602e72cd8df84d1399eef3ef1ae6bd8888ae2ddfc85c44d/Brunka_Mallow-Arnica.jpg" data-mid="180103054" border="0" src="https://freight.cargo.site/w/1000/i/ca743643bb283b000602e72cd8df84d1399eef3ef1ae6bd8888ae2ddfc85c44d/Brunka_Mallow-Arnica.jpg" /> Awards ︎&nbsp;European Design Awards 2017 Bronze in&nbsp;Packaging (Health and beauty) ︎ HOW International Design Annual 2018 Winner in Packaging design ︎ Ukrainian Design: The Very Best Of 2017Winner in Graphic design (Packaging) ︎ Ukrainian Design: The Very Best Of 2017Winner in Graphic design (Logo) Trash Calendar — Do not waste your time https://gutsulyak.studio/Trash-Calendar-Do-not-waste-your-time Sat, 27 May 2023 15:09:47 +0000 Gutsulyak.Studio https://gutsulyak.studio/Trash-Calendar-Do-not-waste-your-time Trash Calendar Every calendar day is a new trash bag. Every month is a roll of 31, 30, or 28 trash bags. The calendar consists of 12 rolls divided into four quarterly sets with three months-rolls. The date is printed on every bag to be visible when the bag is placed into the trash bin. We created this calendar as a self-promotion of our studio, and we got the inspiration from the fact that the chief part of graphic design products is made to be thrown away. Client: Gutsulyak.StudioServices: Print design, Object design, Copywriting. Year: 2011 <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/7451a13047d118033f9debbdfa5e6219d0cf15870141acf04d91b8ed5d2c7d53/trash_main.jpg" data-mid="180151972" border="0" src="https://freight.cargo.site/w/1000/i/7451a13047d118033f9debbdfa5e6219d0cf15870141acf04d91b8ed5d2c7d53/trash_main.jpg" /> <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/c55dd271f61941ec29dd7319956ca394b4494ece61cab053db7ffa1bb1a64738/trash_3.jpg" data-mid="180151966" border="0" src="https://freight.cargo.site/w/1000/i/c55dd271f61941ec29dd7319956ca394b4494ece61cab053db7ffa1bb1a64738/trash_3.jpg" /> <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/1dd5f71d76c492af80b14dbb52328c77bf4828b2096bd1dbf1c1f46a55d6f329/trash_4.jpg" data-mid="180151969" border="0" src="https://freight.cargo.site/w/1000/i/1dd5f71d76c492af80b14dbb52328c77bf4828b2096bd1dbf1c1f46a55d6f329/trash_4.jpg" /> <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/0aabf97c8787001c5e670368195cf929d2fa78be4e75530b5e2010ed2b3cdd18/trash_7---.jpg" data-mid="180322171" border="0" src="https://freight.cargo.site/w/1000/i/0aabf97c8787001c5e670368195cf929d2fa78be4e75530b5e2010ed2b3cdd18/trash_7---.jpg" /> <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/49e3d810a722834fb288fc08b71d37ba3d902a44fd2b7726c659d19fb5f1504f/trash_5.jpg" data-mid="180151970" border="0" src="https://freight.cargo.site/w/1000/i/49e3d810a722834fb288fc08b71d37ba3d902a44fd2b7726c659d19fb5f1504f/trash_5.jpg" /> <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/8bd42292d46dad72da3eaf3209030cc0ffba965e294f783884a93d8f04f5500c/trash_6.jpg" data-mid="180151971" border="0" src="https://freight.cargo.site/w/1000/i/8bd42292d46dad72da3eaf3209030cc0ffba965e294f783884a93d8f04f5500c/trash_6.jpg" /> Text on the calendar: "All graphic design products ultimately end up in the trash while many more ideas remain just ideas. We believe that each design message has the power to act during its short life. Only this way does design matter. Only when we share ideas that change the world, do our lives matter. Then, we do not regret a day, as we did not waste it." Most promotional souvenirs immediately go into a trash bin. However, it is the result we are aiming for with our calendar. It works in the trash and makes people wonder why and how each day has been spent. <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/4336e7346dc29daaffa919f8773b014a9ca5a35b6bc022ae1371a8de3d8be6bf/trash_1.jpg" data-mid="180151961" border="0" src="https://freight.cargo.site/w/1000/i/4336e7346dc29daaffa919f8773b014a9ca5a35b6bc022ae1371a8de3d8be6bf/trash_1.jpg" /> <img width="3031" height="4529" width_o="3031" height_o="4529" data-src="https://freight.cargo.site/t/original/i/30970017a9f383652794ade3be2b02862896d86efcf080d86756b05b8e7ae125/trash_2.jpg" data-mid="180151963" border="0" src="https://freight.cargo.site/w/1000/i/30970017a9f383652794ade3be2b02862896d86efcf080d86756b05b8e7ae125/trash_2.jpg" /> Awards ︎ Red Dot Design Awards 2011Red Dot in Editorial design ︎ European Design Awards 2011Gold in Printed self-promotion ︎ Kyiv International Advertising Festival 2011Gold and The Best of Contest in Graphic design ︎ Yerevan International Advertising Festival 2011Gold and The Best of Contest in Graphic design ︎ Art Directors Club Ukraine Awards 2011Gold in Graphic design ︎ Epica Awards 2011Silver in Publication design ︎ Ukrainian Design: The Very Best Of 2012The Best of Contest in Graphic design ︎ Ukrainian Design: The Very Best Of 2012The Best of Contest in Industrial design ︎ Art Directors Club Europe Awards 2012Nominee in Design and any other