Berezha Security Group is a consulting company specializing in application security, penetration testing, and professional training. Since its founding in 2014, the company has gained international success and was ranked as an industry leader. However, the fast-growing cybersecurity team needed an identity redesign to raise its brand to the next level. As a part of the rebranding, the initials BSG replaced the full name.

Client: Berezha Security Group

Services: Art direction, Branding, Identity.

Year: 2021

The new design had to bridge formal corporate culture with a liberal cyber lifestyle. The abbreviation was the core of the future visual message. During the research stage, we dealt with numerous cliches about cybersecurity services. Thus, the goal was to find alternative symbols instead of shields, locks, and bugs. The last ones were supposed to be used as supportive icons.

An algorithm chart inspired the new logotype made with three different containers. We reshaped containers to step out of their original meanings and make them special. Each system, application, or business can be described as a metaphorical algorithm. Security is an algorithm too, and it should be built into the process we aim to protect. With this symbol, we declare that BSG is, first of all, an analytical thinking company with deep process understanding.

A LEET (1337) logotype version, where the digits 856 replace the letters BSG, is used for corporate souvenirs and informal applications.

︎ Graphis Design Annual 2022
Silver in Branding