Every calendar day is a new trash bag. Every month is a roll of 31, 30, or 28 trash bags. The calendar consists of 12 rolls divided into four quarterly sets with three months-rolls. The date is printed on every bag to be visible when the bag is placed into the trash bin. We created this calendar as a self-promotion of our studio, and we got the inspiration from the fact that the chief part of graphic design products is made to be thrown away.

Client: Gutsulyak.Studio

Services: Print design, Object design, Copywriting.

Year: 2011

Text on the calendar: "All graphic design products ultimately end up in the trash while many more ideas remain just ideas. We believe that each design message has the power to act during its short life. Only this way does design matter. Only when we share ideas that change the world, do our lives matter. Then, we do not regret a day, as we did not waste it."

Most promotional souvenirs immediately go into a trash bin. However, it is the result we are aiming for with our calendar. It works in the trash and makes people wonder why and how each day has been spent.

︎ Red Dot Design Awards 2011
Red Dot in Editorial design

︎ European Design Awards 2011
Gold in Printed self-promotion

︎ Kyiv International Advertising Festival 2011
Gold and The Best of Contest in Graphic design

︎ Yerevan International Advertising Festival 2011
Gold and The Best of Contest in Graphic design

︎ Art Directors Club Ukraine Awards 2011
Gold in Graphic design

︎ Epica Awards 2011
Silver in Publication design

︎ Ukrainian Design: The Very Best Of 2012
The Best of Contest in Graphic design

︎ Ukrainian Design: The Very Best Of 2012
The Best of Contest in Industrial design

︎ Art Directors Club Europe Awards 2012
Nominee in Design and any other